It's that time of year again. When news of punch-ups in supermarkets over a flat-screen TV go viral and the delivery network is swamped with Amazon parcels.
But it doesn't have to be that way...
Three years ago, Holly Tucker introduced 'Colour Friday', a campaign to encourage shoppers to buy Christmas gifts from small businesses either online or on the high street.
It's shocking to think that last year the UK spent an estimated £12.3 billion during the Black Friday sales and 39% of Brits bought through Amazon (Mintel report for Black Friday 2022) What's perhaps worse is that an estimated 1.5 million tonnes of waste is generated in the UK on Black Friday alone with a staggering 80% of products purchased ending up in landfill (Everyday Green on the impact of Black Friday)
You can help to change this!
Spending £10 with a local indie can mean up to £50 going back into the local community (based on a study by The New Economics Foundation) with none of it being spent on space rockets for billionaires!
Not only that, but every time a small business owner hears the 'ker-ching' from the Shopify app they do a little dance (you'll just have to take my word on that!)
It's no secret that big business hikes up prices before Black Friday to then dramatically slash them for the sales. And let's face it, how many of us really need a robot hoover?!
We can all make a difference this year!
Just a few simple swaps can mean the difference between a small business remaining open or closing its doors for good. On Colour Friday I'll be sharing some of my favourite indies on Instagram stories and helping to spread the word.
Will you be a retail rebel this year and boycott Black Friday?
Colour Friday - Think Big - Shop Independent
Artwork by @adam_bridgland in support of the Colour Friday campain by @HollyTucker
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- Tags: B For Butterfly Books, Black Friday, Colour Friday, Shop Local, Shop Small, Support Small Business